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Building sustained customer advantage

Hamill, J. (2001) Building sustained customer advantage. In: 7th Annual International Conference of the Banking Institute of Higher Education, 1900-01-01.

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Abstract

This paper discusses building sustained customer advantage Building sustained customer advantage. It was presented at the 7th Annual International Conference of the Banking Institute of Higher Education.

Item type: Conference or Workshop Item (Paper)
ID code: 39155
Keywords: customer advantage, higher education, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 13 Apr 2012 10:49
Last modified: 22 May 2015 09:06
URI: http://strathprints.strath.ac.uk/id/eprint/39155

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