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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Building sustained customer advantage

Hamill, J. (2001) Building sustained customer advantage. In: 7th Annual International Conference of the Banking Institute of Higher Education, 1900-01-01.

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Abstract

This paper discusses building sustained customer advantage Building sustained customer advantage. It was presented at the 7th Annual International Conference of the Banking Institute of Higher Education.