Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Exploring researcher vulnerability : contexts, complications and conceptualisation

Jafari, Aliakbar and Dunnett, Susan and Hamilton, Kathy and Downey, Hilary (2013) Exploring researcher vulnerability : contexts, complications and conceptualisation. Journal of Marketing Management, 29 (9-10). pp. 1182-1200. ISSN 0267-257X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Research involving vulnerable consumer populations is on the increase and understanding the social consequences of consumption within different marketing contexts has become a common theme across Consumer Culture Theory, Transformative Consumer Research and Critical Marketing. Yet the diverse difficulties faced by researchers who investigate consumer vulnerability have not been sufficiently addressed. In line with the need for greater reflexivity in research, this paper reflects on our own research experiences and highlights the complexities associated with conducting research on sensitive topics in challenging contexts. With reference to such experiences, we illustrate the phenomenon of researcher vulnerability and discuss its implications for knowledge generation within the marketing domain.

Item type: Article
ID code: 38855
Keywords: researcher vulnerability, knowledge generation , interpretivist research , vulnerable consumers , Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 02 Apr 2012 10:20
    Last modified: 10 Sep 2013 12:14
    URI: http://strathprints.strath.ac.uk/id/eprint/38855

    Actions (login required)

    View Item