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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Revising the notion of sample representativeness

Stierand, Marc and Dörfler, Viktor (2011) Revising the notion of sample representativeness. In: BAM 2011, 2011-09-13 - 2011-09-15.

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Abstract

In this developmental paper we discuss the idea of revising the notion of sample representativeness. In reporting first on the notion itself, the paper examines why, when we are interested in a phenomenon in research concerned with the human mind, the conventional sampling techniques provide us with a sample that is more representative of the population than of the phenomenon under investigation. In addition the paper presents the extraordinary as an individual that is by definition representative of the phenomenon. Finally the paper explores implications for management research and provides further context in which focusing on the extraordinary may be beneficial.