Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

Revising the notion of sample representativeness

Stierand, Marc and Dörfler, Viktor (2011) Revising the notion of sample representativeness. In: BAM 2011, 2011-09-13 - 2011-09-15.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

In this developmental paper we discuss the idea of revising the notion of sample representativeness. In reporting first on the notion itself, the paper examines why, when we are interested in a phenomenon in research concerned with the human mind, the conventional sampling techniques provide us with a sample that is more representative of the population than of the phenomenon under investigation. In addition the paper presents the extraordinary as an individual that is by definition representative of the phenomenon. Finally the paper explores implications for management research and provides further context in which focusing on the extraordinary may be beneficial.