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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda

Paliwoda, Stanley (2013) Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda. International Journal of Research in Marketing. ISSN 0167-8116 (Unpublished)

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Abstract

Focuses on consumer satisfaction in marketing.