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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda

Paliwoda, Stanley (2013) Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda. International Journal of Research in Marketing. ISSN 0167-8116 (Unpublished)

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Abstract

Focuses on consumer satisfaction in marketing.