Picture of two heads

Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Editorial: paradigmatic and geographic diversity in marketing theory and practice

Tadajewski, Mark and Hewer, Paul (2012) Editorial: paradigmatic and geographic diversity in marketing theory and practice. Journal of Marketing Management, 28 (1&2). pp. 1-7. ISSN 0267-257X (In Press)

Full text not available in this repository. (Request a copy from the Strathclyde author)


In this issue we are fortunate to present a variety of studies that reflect some of the most interesting and innovative writing today. Our first contribution comes from a seminal thinker on marketing theory and consumer practice. Sidney Levy has been at the intellectual forefront of marketing and consumer research since the mid- 1940s, rising to prominence courtesy of a series of major publications in influential outlets that continue all the way to the present day (e.g. Levy & Kellstadt, in press). Levy is viewed by many within consumer research as one of the founding fathers of qualitative, consumer culture studies (Arnould & Thompson, 2005). Cementing this status, his name is now attached to an award that aims to promote advances in interpretive and consumer culture research (see: http://www.levyaward.org/).