Thomas, L.C. and Thomas, S. and Tang, L. and Gwilym, O.A. (2005) Impact of demographic and economic variables on financial policy purchase timing decisions. Journal of the Operational Research Society, 56 (9). pp. 1051-1062. ISSN 0160-5682Full text not available in this repository. (Request a copy from the Strathclyde author)
This paper investigates the extent to which consumers' demographic factors influence their financial policy purchasing behaviours and also explores how the external economic environment affects consumers' propensities to purchase financial products. The Cox proportional hazard model is used to explore these issues. The results suggest that consumer decisions on the timing of financial product purchases are largely explained by changes in the economic environment in terms of stock market, the housing market, average earnings, consumer confidence, and interest rates. The influence of customer demographic factors is also important but secondary.
|Keywords:||profit scoring, Cox proportional hazard model, competing risks, event analysis, purchase propensity, Finance, Management Information Systems, Strategy and Management, Management Science and Operations Research, Marketing|
|Subjects:||Social Sciences > Finance|
|Department:||Strathclyde Business School > Accounting and Finance|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||05 Jul 2007|
|Last modified:||06 Jan 2017 03:47|