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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Risk Measurement and Management During New Product Development : An Exploratory Study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2008) Risk Measurement and Management During New Product Development : An Exploratory Study. International Journal of Risk Assessment and Management, 9 (3). pp. 277-287. ISSN 1466-8297

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Abstract

Developing a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.