Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2008) Risk Measurement and Management During New Product Development : An Exploratory Study. International Journal of Risk Assessment and Management, 9 (3). pp. 277-287. ISSN 1466-8297Full text not available in this repository. (Request a copy from the Strathclyde author)
Developing a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||17 Nov 2011 15:36|
|Last modified:||07 Dec 2013 02:20|
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