Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07, Liverpool, UK.
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This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.
|Item type:||Conference or Workshop Item (Paper)|
|Keywords:||marketing, angry birds game, marketers, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||12 Nov 2011 10:40|
|Last modified:||12 Dec 2015 09:09|
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