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Marketing applications: from Angry Birds to happy marketers

Harker, Michael and Taheri, Babak (2011) Marketing applications: from Angry Birds to happy marketers. In: Academy of Marketing Conference 2011, 2011-07-05 - 2011-07-07, Liverpool, UK.

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    This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.

    Item type: Conference or Workshop Item (Paper)
    ID code: 35843
    Keywords: marketing, angry birds game, marketers, Marketing. Distribution of products
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Pure Administrator
      Date Deposited: 12 Nov 2011 10:40
      Last modified: 08 Feb 2015 21:02

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