Johns, Robert and Shephard, Mark Peter (2011) Facing the voters : the potential impact of ballot paper photographs in British elections. Political Studies, 59 (3). pp. 636-658. ISSN 0032-3217Full text not available in this repository. (Request a copy from the Strathclyde author)
A growing body of literature has found that photographs of politicians can influence electoral preferences. In this article we assess whether candidates rating higher on electoral attractiveness perform better in a series of hypothetical elections, and whether their advantage is magnified when their appearance is printed not only on campaign materials but also on ballot papers. We find that candidate appearance only had a significant impact on vote choice when photographs were printed on ballot papers, and even then there was an impact on only some of the elections, notably those pitting male against female candidates. Photographs had most impact on the choices of those least interested in politics and least likely to vote, and magnified a tendency (among voters of all ages) to favour younger candidates and to penalise older candidates. Findings suggest that the addition of photographs to ballot papers could affect the outcomes of marginal British constituency races.
|Keywords:||voting, general elections, elections, ballot papers, Great Britain, Sociology and Political Science|
|Subjects:||Political Science > Political institutions (Europe) > Great Britain|
|Department:||Faculty of Humanities and Social Sciences (HaSS) > School of Government and Public Policy > Politics|
|Depositing user:||Pure Administrator|
|Date Deposited:||24 Oct 2011 14:37|
|Last modified:||13 Jan 2017 04:06|