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Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2004) Risk measurement and management during new product development : an exploratory study. In: International Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain, 2004-12-08 - 2005-12-10.

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Abstract

This presentation looks at an exploratory study of risk measurement and management during new product development