Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2004) Risk measurement and management during new product development : an exploratory study. In: International Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain, 2004-12-08 - 2005-12-10, Milan.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This presentation looks at an exploratory study of risk measurement and management during new product development
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 34561 |
| Keywords: | risk measurement, management, new product development, new product development, united kingdom, UK manufacturing, npd, innovation, portfolio management, risk measurement, risk management, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 21 Nov 2011 15:15 |
| Last modified: | 04 Oct 2012 17:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34561 |
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