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Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2004) Risk measurement and management during new product development : an exploratory study. In: International Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain, 2004-12-08 - 2005-12-10, Milan.

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Abstract

This presentation looks at an exploratory study of risk measurement and management during new product development

Item type: Conference or Workshop Item (Paper)
ID code: 34561
Keywords: risk measurement, management, new product development, united kingdom, UK manufacturing, npd, innovation, portfolio management, risk management, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 21 Nov 2011 15:15
    Last modified: 07 Dec 2013 13:48
    URI: http://strathprints.strath.ac.uk/id/eprint/34561

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