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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Creating the great customer experience

Lemke, Fred (2010) Creating the great customer experience. In: 2010 Market Trends Seminar, 2010-01-19.

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Abstract

Keynote address at the 2010 Market Trends Seminar.