Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29, Henley-on-Thames.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Poster summarising research into leadership in the wedding industry.
| Item type: | Conference or Workshop Item (Poster) |
|---|---|
| ID code: | 34544 |
| Keywords: | relationship marketing, weddings, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing Faculty of Humanities And Social Sciences > Education |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 14 Nov 2011 13:00 |
| Last modified: | 04 Oct 2012 17:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34544 |
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