Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Understanding the experience of the bride and the groom : establishing leadership in the wedding industry

Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29, Henley-on-Thames.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Poster summarising research into leadership in the wedding industry.

Item type: Conference or Workshop Item (Poster)
ID code: 34544
Keywords: relationship marketing, weddings, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Faculty of Humanities and Social Sciences (HaSS) > School of Education > Education
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 14 Nov 2011 13:00
Last modified: 07 Dec 2013 13:48
URI: http://strathprints.strath.ac.uk/id/eprint/34544

Actions (login required)

View Item