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Understanding the experience of the bride and the groom : establishing leadership in the wedding industry

Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.

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Abstract

Poster summarising research into leadership in the wedding industry.