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Explaining the relationship experience of the voting consumer : the next marketing weapon

Goodman, Gary and Lemke, Fred (2011) Explaining the relationship experience of the voting consumer : the next marketing weapon. In: The 69th MPSA Annual National Conference – Midwest Political Science Association, 2011-03-31 - 2011-04-03, Chicago.

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Abstract

This presentation looks at the the relationship experience of the voting consumer

Item type: Conference or Workshop Item (Other)
ID code: 34531
Keywords: relationship experience, politics, voting consumer, marketing, weapon, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 08 Nov 2011 16:29
Last modified: 07 Dec 2013 13:47
URI: http://strathprints.strath.ac.uk/id/eprint/34531

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