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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Explaining the relationship experience of the voting consumer : the next marketing weapon

Goodman, Gary and Lemke, Fred (2011) Explaining the relationship experience of the voting consumer : the next marketing weapon. In: The 69th MPSA Annual National Conference – Midwest Political Science Association, 2011-03-31 - 2011-04-03.

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Abstract

This presentation looks at the the relationship experience of the voting consumer