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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Explaining the relationship experience of the voting consumer : the next marketing weapon

Goodman, Gary and Lemke, Fred (2011) Explaining the relationship experience of the voting consumer : the next marketing weapon. In: The 69th MPSA Annual National Conference – Midwest Political Science Association, 2011-03-31 - 2011-04-03.

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Abstract

This presentation looks at the the relationship experience of the voting consumer