Lemke, Fred and Goffin, Keith (2005) Auswahlentscheidungen objektiv treffen. Wissensmanagement – Das Magazin für Führungskräfte (7). pp. 10-12.Full text not available in this repository. (Request a copy from the Strathclyde author)
More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.
|Keywords:||innovations, portfolio management, supplier management, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||09 Nov 2011 15:49|
|Last modified:||29 Apr 2016 02:03|