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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Auswahlentscheidungen objektiv treffen

Lemke, Fred and Goffin, Keith (2005) Auswahlentscheidungen objektiv treffen. Wissensmanagement – Das Magazin für Führungskräfte (7). pp. 10-12.

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Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.