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Auswahlentscheidungen objektiv treffen

Lemke, Fred and Goffin, Keith (2005) Auswahlentscheidungen objektiv treffen. Wissensmanagement – Das Magazin für Führungskräfte (7). pp. 10-12.

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Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.