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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

Finch, John and Geiger, Susi (2010) Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In: Reconnecting Markets to Marketing. Oxford University Press, Oxford, pp. 117-137. ISBN 978-0-19-957806-1

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Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.