Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

Finch, John and Geiger, Susi; Araujo, Luis and Finch, John and Kjellberg, Hans, eds. (2010) Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In: Reconnecting Markets to Marketing. Oxford University Press, Oxford, pp. 117-137. ISBN 978-0-19-957806-1

Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.

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• Item metadata

  Item type:	Book Section
  ID code:	34360
  Dates:	Date Event December 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	12 Nov 2011 10:12
  Last modified:	08 Apr 2024 12:49
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/34360