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Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

Finch, John and Geiger, Susi (2010) Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In: Reconnecting Markets to Marketing. Oxford University Press, Oxford, pp. 117-137. ISBN 978-0-19-957806-1

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Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.

Item type: Book Section
ID code: 34360
Keywords: markets , trading zones, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 12 Nov 2011 10:12
Last modified: 17 Jul 2013 13:55
URI: http://strathprints.strath.ac.uk/id/eprint/34360

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