Finch, John and Geiger, Susi (2010) Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In: Reconnecting Markets to Marketing. Oxford University Press, Oxford, pp. 117-137. ISBN 978-0-19-957806-1
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
| Item type: | Book Section |
|---|---|
| ID code: | 34360 |
| Keywords: | markets , trading zones, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 12 Nov 2011 10:12 |
| Last modified: | 04 Oct 2012 16:34 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34360 |
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