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Reflecting the intellectual and practical vitality of the marketing community

Tadajewski, Mark and Hewer, Paul (2011) Reflecting the intellectual and practical vitality of the marketing community. Journal of Marketing Management, 27 (9 & 10). pp. 869-873. ISSN 0267-257X

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Abstract

This article looks at the intellectual and practical vitality of the marketing community and provides an overview of the articles contained within this issue of the Journal of Marketing Management