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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Reflecting the intellectual and practical vitality of the marketing community

Tadajewski, Mark and Hewer, Paul (2011) Reflecting the intellectual and practical vitality of the marketing community. Journal of Marketing Management, 27 (9 & 10). pp. 869-873. ISSN 0267-257X

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Abstract

This article looks at the intellectual and practical vitality of the marketing community and provides an overview of the articles contained within this issue of the Journal of Marketing Management