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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Reflecting the intellectual and practical vitality of the marketing community

Tadajewski, Mark and Hewer, Paul (2011) Reflecting the intellectual and practical vitality of the marketing community. Journal of Marketing Management, 27 (9 & 10). pp. 869-873. ISSN 0267-257X

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Abstract

This article looks at the intellectual and practical vitality of the marketing community and provides an overview of the articles contained within this issue of the Journal of Marketing Management