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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Reflecting the intellectual and practical vitality of the marketing community

Tadajewski, Mark and Hewer, Paul (2011) Reflecting the intellectual and practical vitality of the marketing community. Journal of Marketing Management, 27 (9 & 10). pp. 869-873. ISSN 0267-257X

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Abstract

This article looks at the intellectual and practical vitality of the marketing community and provides an overview of the articles contained within this issue of the Journal of Marketing Management