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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Editorial

Tadajewski, Mark and Hewer, Paul (2011) Editorial. Journal of Marketing Management, 27 (7&8). pp. 782-784. ISSN 0267-257X

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Abstract

Mark Tadajewski and Paul Hewer provide the editorial to volume 27 of the journal of marketing management. A special issue on marketing in the 2010 british general election.