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Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Wilson, Alan (2010) Throwing sheep in the boardroom : how online social networking will transform your life, work and world. [Review]

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Abstract

Alan Bell reviews the book by Matthew Fraser and Soumitra Dutta, which is about online social networks such as Facebook, MySpace and Bebo, and the manner in which they are changing lives and organisations. Structured into three parts, it looks at the impact of these sites on personal identities, status and the impact of on the exercise of power in social relations, organisations, markets and political institutions. The themes of identity, status and power run through the wide-ranging anecdotes and case studies that make up a large part of this book.

Item type: Review
ID code: 34095
Keywords: throwing sheep, boardroom, online social networking, transform, work, world, Marketing. Distribution of products, Medicine(all)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 28 Oct 2011 16:50
Last modified: 05 Sep 2014 11:32
URI: http://strathprints.strath.ac.uk/id/eprint/34095

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