Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.
| Item type: | Review |
|---|---|
| ID code: | 34087 |
| Keywords: | prime time, my time, audience measurement, digital age, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 28 Oct 2011 16:24 |
| Last modified: | 12 Mar 2012 11:35 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34087 |
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