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From prime time to my time : audience measurement in the digital age

Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]

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Abstract

Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.