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From prime time to my time : audience measurement in the digital age

Wilson, Alan (2010) From prime time to my time : audience measurement in the digital age. [Review]

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Abstract

Alan Wilson reviews Andrew Green's book on the craft of media research. It covers the many changes in media platforms, content and business models and what the implications have been in marketing. Included are chapters relating to print media, out of home (poster), radio, television, internet and mobile.

Item type: Review
ID code: 34087
Keywords: prime time, my time, audience measurement, digital age, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 28 Oct 2011 16:24
    Last modified: 12 Mar 2012 11:35
    URI: http://strathprints.strath.ac.uk/id/eprint/34087

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