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Mamma mia! : an exploration of spectacular consumption

Wagner, Beverly A and Hamilton, Kathy (2011) Mamma mia! : an exploration of spectacular consumption. Journal of Customer Behaviour, Winter.

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Abstract

This article is an exploration of spectacular consumption

Item type: Article
ID code: 34000
Keywords: mamma mia, exploration, spetacular, consumption, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 09 Nov 2011 14:16
    Last modified: 04 Oct 2012 13:55
    URI: http://strathprints.strath.ac.uk/id/eprint/34000

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