Wagner, Beverly A and Hamilton, Kathy (2011) Mamma mia! : an exploration of spectacular consumption. Journal of Customer Behaviour, Winter.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This article is an exploration of spectacular consumption
| Item type: | Article |
|---|---|
| ID code: | 34000 |
| Keywords: | mamma mia, exploration, spetacular, consumption, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 09 Nov 2011 14:16 |
| Last modified: | 04 Oct 2012 13:55 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34000 |
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