The past is a foreign country : amnesia and marketing theory

Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931 (https://doi.org/10.1177/1470593108096539)

Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.

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• Item metadata

  Item type:	Article
  ID code:	33903
  Dates:	Date Event December 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	30 Sep 2011 09:29
  Last modified:	08 Apr 2024 19:27
  URI:	https://strathprints.strath.ac.uk/id/eprint/33903