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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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The past is a foreign country : amnesia and marketing theory

Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931

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Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.