Picture of scraped petri dish

Scrape below the surface of Strathprints...

Explore world class Open Access research by researchers at the University of Strathclyde, a leading technological university.

Explore

From the new editors : welcome to the Journal of Marketing Management

Tadajewski, Mark and Hewer, Paul (2011) From the new editors : welcome to the Journal of Marketing Management. Journal of Marketing Management, 27 (1&2). pp. 1-7. ISSN 0267-257X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

We welcome and relish the opportunity to manage and edit a publication so central to the disciplinary capital and scholarly identity of many within the marketing community as the Journal of Marketing Management (JMM). Now entering its 27th year of publication, we plan to build upon the rich heritage of the JMM, continuing to cultivate and strengthen its intellectual status and profile that the previous Editors, Professor Michael J. Baker and Professor Susan Hart, ably assisted by Professor Gillian Hogg as Deputy Editor, have left to our discipline as an important and valuable contribution.