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Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Co-creating community solutions with customers : the case of First ScotRail

Alexander, Matthew and Yellowlees, John (2010) Co-creating community solutions with customers : the case of First ScotRail. In: Academy of Marketing Science, 2010-05-26 - 2010-05-29.

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Abstract

Creating customer solutions is said to embody the new service-dominant logic (Sharma, Iyer, & Evanschitzky, 2008; Tuli, Kohli, & Bharadwaj, 2007); the elaboration of solutions is likely to result from a value co-creation process involving actors from both the supply network and the customer network (Cova and Salle, 2008). This paper will explore how solution orientation can extend beyond B2B and B2C settings to include the co-creation of solutions for communities, consistent with a social marketing community partnership approach (Peattie & Peattie, 2009).