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Exploring co-creation networks : creating balanced centricity within a public transport service

Jaakkola, Elina and Alexander, Matthew (2011) Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services, 2011-06-14 - 2011-06-17, Anacapri, Capri.

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Abstract

This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport service

Item type: Conference or Workshop Item (Paper)
ID code: 33794
Keywords: co-creation networks, balanced centricity, public transport service, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 08 Nov 2011 16:35
Last modified: 27 Mar 2015 03:34
URI: http://strathprints.strath.ac.uk/id/eprint/33794

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