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Exploring co-creation networks : creating balanced centricity within a public transport service

Jaakkola, Elina and Alexander, Matthew (2011) Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services, 2011-06-14 - 2011-06-17, Anacapri, Capri.

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    Abstract

    This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport service

    Item type: Conference or Workshop Item (Paper)
    ID code: 33794
    Keywords: co-creation networks, balanced centricity, public transport service, Marketing. Distribution of products
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Pure Administrator
      Date Deposited: 08 Nov 2011 16:35
      Last modified: 06 Oct 2012 09:31
      URI: http://strathprints.strath.ac.uk/id/eprint/33794

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