Hayfron, Lee and Carrie, A.S. and Bititci, Umit and Pandya, K.V. (1998) Manufacturing franchising and enterprise networks. In: Strategic management of the manufacturing value chain. International Federation for Information Processing . Kluwer Academic Publishers, pp. 315-322. ISBN 0412827107
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion
| Item type: | Book Section |
|---|---|
| ID code: | 33546 |
| Keywords: | manufacturing franchising, enterprise networks, Engineering design |
| Subjects: | Technology > Engineering (General). Civil engineering (General) > Engineering design |
| Department: | Faculty of Engineering > Design, Manufacture and Engineering Management |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 21 Sep 2011 14:30 |
| Last modified: | 04 Oct 2012 16:33 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/33546 |
Actions (login required)
| View Item |