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Manufacturing franchising and enterprise networks

Hayfron, Lee and Carrie, A.S. and Bititci, Umit and Pandya, K.V. (1998) Manufacturing franchising and enterprise networks. [Proceedings Paper]

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Abstract

Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion

Item type: Proceedings Paper
ID code: 33546
Keywords: manufacturing franchising, enterprise networks, Engineering design
Subjects: Technology > Engineering (General). Civil engineering (General) > Engineering design
Department: Faculty of Engineering > Design, Manufacture and Engineering Management
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 21 Sep 2011 14:30
    Last modified: 17 Jul 2013 13:53
    URI: http://strathprints.strath.ac.uk/id/eprint/33546

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