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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Manufacturing franchising and enterprise networks

Hayfron, Lee and Carrie, A.S. and Bititci, Umit and Pandya, K.V. (1998) Manufacturing franchising and enterprise networks. In: Strategic management of the manufacturing value chain. International Federation for Information Processing . Kluwer Academic Publishers, pp. 315-322. ISBN 0412827107

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Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion