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Manufacturing franchising and enterprise networks

Hayfron, Lee and Carrie, A.S. and Bititci, Umit and Pandya, K.V. (1998) Manufacturing franchising and enterprise networks. In: Strategic management of the manufacturing value chain. International Federation for Information Processing . Kluwer Academic Publishers, pp. 315-322. ISBN 0412827107

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Abstract

Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion