Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Intellectual contributions and gap-spotting

Tadajewski, Mark and Hewer, Paul (2011) Intellectual contributions and gap-spotting. Journal of Marketing Management, 27 (5-6). pp. 449-457. ISSN 0267-257X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

For this editorial, we would like to discuss the framing of intellectual contributions. High-quality research, we argue, needs to be interesting, surprising, and compelling (Hubbard & Lindsay, 2002; Johnson 2003; Sandberg & Alvesson 2011; Stewart 2009). It must revise and refine our conceptual and theoretical vocabularies, offering the potential to enrich marketing practices of all types. Whilst marketing has traditionally been associated with logical empiricist-based research, we wish to see contributions from across the research spectrum. As well as being interested in the production of knowledge for marketing management, we hope to see submissions that take marketing management as an object for analysis, where marketing practices and knowledge are subjected to the academic gaze for new insights to emerge.