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"(Re)covering" the spectacular domestic : culinary cultures, the feminine mundane and brand Nigella

Brownlie, Douglas and Hewer, Paul (2011) "(Re)covering" the spectacular domestic : culinary cultures, the feminine mundane and brand Nigella. Advertising & Society Review, 12 (2). ISSN 1534-7311

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    Abstract

    This paper unpacks the iconicity of brand Nigella. In doing so, we show that the cultural logic of the economic space occupied by this brand springs from signifiying networks of interpenetrating positions generated within discourses, not only of food, family, and cuisine, but of sex, gender, and sexuality. We argue that the core appeal of brand Nigella has as much to do with the recipes it makes available for "thinking" feminine identities, as it does the information it provides as a culinary instruction manual about the preparation of food.

    Item type: Article
    ID code: 33524
    Keywords: domestic goddess, brand , iconicity , Nigella , culinary cultures, feminine mundane, Marketing. Distribution of products
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 19 Sep 2011 16:13
    Last modified: 16 Jan 2013 14:29
    URI: http://strathprints.strath.ac.uk/id/eprint/33524

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