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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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"(Re)covering" the spectacular domestic : culinary cultures, the feminine mundane and brand Nigella

Brownlie, Douglas and Hewer, Paul (2011) "(Re)covering" the spectacular domestic : culinary cultures, the feminine mundane and brand Nigella. Advertising & Society Review, 12 (2).

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Abstract

This paper unpacks the iconicity of brand Nigella. In doing so, we show that the cultural logic of the economic space occupied by this brand springs from signifiying networks of interpenetrating positions generated within discourses, not only of food, family, and cuisine, but of sex, gender, and sexuality. We argue that the core appeal of brand Nigella has as much to do with the recipes it makes available for "thinking" feminine identities, as it does the information it provides as a culinary instruction manual about the preparation of food.