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Marketing v production : breaking the barriers

Bititci, Umit and Turnbull, R and Barnett, B and C, Neill (1991) Marketing v production : breaking the barriers. In: Annual BPICS European Conference: Surviving through turbulent times, 2001-10-01.

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This presentation looks at marketing versus production and the breaking of barriers

Item type: Conference or Workshop Item (Paper)
ID code: 33036
Keywords: marketing, production, breaking barriers, Engineering design
Subjects: Technology > Engineering (General). Civil engineering (General) > Engineering design
Department: Faculty of Engineering > Design, Manufacture and Engineering Management
Depositing user: Pure Administrator
Date Deposited: 19 Sep 2011 13:43
Last modified: 22 May 2015 09:51

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