Bititci, Umit and Turnbull, R and Barnett, B and C, Neill (1991) Marketing v production : breaking the barriers. In: Annual BPICS European Conference: Surviving through turbulent times, 2001-10-01.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This presentation looks at marketing versus production and the breaking of barriers
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 33036 |
| Keywords: | marketing, production, breaking barriers, Engineering design |
| Subjects: | Technology > Engineering (General). Civil engineering (General) > Engineering design |
| Department: | Faculty of Engineering > Design, Manufacture and Engineering Management |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 19 Sep 2011 14:43 |
| Last modified: | 04 Oct 2012 17:48 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/33036 |
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