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Marketing v production : breaking the barriers

Bititci, Umit and Turnbull, R and Barnett, B and C, Neill (1991) Marketing v production : breaking the barriers. In: Annual BPICS European Conference: Surviving through turbulent times, 2001-10-01.

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Abstract

This presentation looks at marketing versus production and the breaking of barriers

Item type: Conference or Workshop Item (Paper)
ID code: 33036
Keywords: marketing, production, breaking barriers, Engineering design
Subjects: Technology > Engineering (General). Civil engineering (General) > Engineering design
Department: Faculty of Engineering > Design, Manufacture and Engineering Management
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 19 Sep 2011 14:43
    Last modified: 04 Oct 2012 17:48
    URI: http://strathprints.strath.ac.uk/id/eprint/33036

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