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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Marketing v production : breaking the barriers

Bititci, Umit and Turnbull, R and Barnett, B and C, Neill (1991) Marketing v production : breaking the barriers. In: Annual BPICS European Conference: Surviving through turbulent times, 2001-10-01.

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Abstract

This presentation looks at marketing versus production and the breaking of barriers