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The value matrix

Bititci, Umit and Martinez, Veronica (2000) The value matrix. In: IFIP WG5.7 conference, 2000-01-01.

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Abstract

Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.