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The value matrix : a framework to describe and create value

Martinez, Veronica and Bititci, Umit (2002) The value matrix : a framework to describe and create value. In: British Academy of Management Conference 2002, 2002-09-09 - 2002-09-11.

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Abstract

This paper discusses the value matrix, in particular it gives us a framework to describe and create value. It was presented at the British Academy of Management Conference in 2002.