Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

The role of visual rhetoric in the design and production of electronic books: the visual book

landoni, M. and Gibb, F. (2000) The role of visual rhetoric in the design and production of electronic books: the visual book. Electronic Library, 18 (3). pp. 190-121. ISSN 0264-0473

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper starts from the observation that the appearance of information contributes to its overall value and that, because there are many ways to represent information, it is very important to find the model which is going to be the most effective and conveys the greatest value of the original information. Appearance has always played a key role in the learning process, as it facilitates the discovery of new concepts by allowing visual association with those which are already familiar. This is why metaphors are so important in learning in general, and have therefore proved to be a valuable tool for designing alternative paradigms when adapting traditional tasks to novel environments. This paper will briefly discuss the link between paper books and their electronic counterparts. It will then focus on the role of metaphors in producing electronic books and introduce and discuss the importance of the visual rhetoric concept in driving the design process. Finally it will also present the main results of the visual book experiment and how these results can be interpreted in the context of the visual rhetoric approach.