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Leading strategy making : Facilitating commitment to strategy

Eden, Colin and Ackermann, Fran and Page, Kevin (2011) Leading strategy making : Facilitating commitment to strategy. In: 71st Annual Meeting of the Academy of Management, 2011-08-12 - 2011-08-15.

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Abstract

Leading strategy making that is both analytically sound and also politically feasible is difficult but essential if the strategy is to be implemented effectively. The paper discusses: the role of identity, networks, and institutionalization; leadership; ensuring engagement and commitment; and using facilitated group support to lead the negotiation of strategy.