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Islamic marketing: insights from a critical perspective

Jafari, Aliakbar (2012) Islamic marketing: insights from a critical perspective. Journal of Islamic Marketing, 3 (1). pp. 22-34. ISSN 1759-0833

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Abstract

This paper seeks to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

Item type: Article
ID code: 31427
Keywords: islam, islamic marketing, critical perspective, marketing, markets, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 02 Jun 2011 14:41
Last modified: 19 Jul 2012 10:23
URI: http://strathprints.strath.ac.uk/id/eprint/31427

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