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A framework for assessing web site localisation

Gibb, F. and Matthaiakis, I. (2007) A framework for assessing web site localisation. Electronic Library, 25 (6). pp. 664-678. ISSN 0264-0473

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Abstract

The purpose of this paper is to propose and test a framework for assessing the level of localisation on web sites. The framework was found to be easy to use in practice. While a large set of potential localisation criteria were identified, only a subgroup of these criteria are likely to be relevant for any target group of web sites and the framework should therefore be scoped to match the characteristics of the survey group. The issue of localisation was not found to have been addressed to any great extent amongst the sample of Greek exporting companies.