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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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A framework for assessing web site localisation

Gibb, F. and Matthaiakis, I. (2007) A framework for assessing web site localisation. Electronic Library, 25 (6). pp. 664-678. ISSN 0264-0473

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Abstract

The purpose of this paper is to propose and test a framework for assessing the level of localisation on web sites. The framework was found to be easy to use in practice. While a large set of potential localisation criteria were identified, only a subgroup of these criteria are likely to be relevant for any target group of web sites and the framework should therefore be scoped to match the characteristics of the survey group. The issue of localisation was not found to have been addressed to any great extent amongst the sample of Greek exporting companies.