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On consuming celebrities : the case of the Kylie e-community

Hewer, P.A. and Hamilton, Kathy (2010) On consuming celebrities : the case of the Kylie e-community. Advances in Consumer Research, 38.

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    Abstract

    In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums.

    Item type: Article
    ID code: 28305
    Keywords: endorsement, celebrity function, celebrity, Kylie, fan communities, Social Sciences (General), Economics and Econometrics, Applied Psychology, Marketing
    Subjects: Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 15 Oct 2010 15:09
    Last modified: 05 Sep 2014 05:53
    URI: http://strathprints.strath.ac.uk/id/eprint/28305

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