On consuming celebrities : the case of the Kylie e-community
Hewer, P.A. and Hamilton, Kathy (2010) On consuming celebrities : the case of the Kylie e-community. Advances in Consumer Research, 38.
Microsoft Word.
Filename: Kylie506144_101894_v0.doc
Final Published Version Download (125kB) |
Abstract
In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums.
-
-
Item type: Article ID code: 28305 Dates: DateEvent2010PublishedSubjects: Social Sciences > Social Sciences (General) Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 15 Oct 2010 14:09 Last modified: 30 May 2024 00:51 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/28305
CORE (COnnecting REpositories)