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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Tobacco consumption in the home: impact on social relationships and marking territory

Hamilton, K.L. and Hassan, L.M. (2010) Tobacco consumption in the home: impact on social relationships and marking territory. Advances in Consumer Research, 37. pp. 319-325. ISSN 0098-9258

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Abstract

In this paper we move beyond viewing the home as a mere context for consumer decision-making to explore consumption practices and socio-spatial relationships within the home in relation to tobacco consumption. Based on focus groups conducted across ten European countries, our findings suggest that smokers view the home as a safe haven where they are sheltered from the outside regulatory environment. However, tension between smokers and nonsmokers demonstrates that consumption practices within the home may become a process of negotiation, resulting in smokers marking territory in efforts to avoid conflict.