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Sacred places : an exploratory investigation of consuming pilgrimage

Hamilton, K.L. and Higgans, L. (2011) Sacred places : an exploratory investigation of consuming pilgrimage. Advances in Consumer Research, 38.

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In line with the growing commercialization of religion, this paper focuses on the consumption of sacred place within the context of the Christian pilgrimage. Theoretically, we raise the profile of place within consumer research and contribute to understandings of the relationship between the sacred and the profane.