Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'
| Item type: | Article |
|---|---|
| ID code: | 28009 |
| Keywords: | data analysis, data analysis software, Spain, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Professor Alan Wilson |
| Date Deposited: | 15 Mar 2011 14:07 |
| Last modified: | 12 Mar 2012 11:20 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/28009 |
Actions (login required)
| View Item |