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Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

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Abstract

This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

Item type: Article
ID code: 28009
Keywords: data analysis, data analysis software, Spain, Marketing. Distribution of products, Medicine(all)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Professor Alan Wilson
Date Deposited: 15 Mar 2011 14:07
Last modified: 05 Sep 2014 07:12
URI: http://strathprints.strath.ac.uk/id/eprint/28009

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