Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain

Fierro, J. and Wilson, A.M. (2011) Qualitative data analysis software : Will it ever become mainstream? Evidence from Spain. International Journal of Market Research, 53 (1). ISSN 0025-3618

Abstract

This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

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• Item metadata

  Item type:	Article
  ID code:	28009
  Dates:	Date Event 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Professor Alan Wilson
  Date deposited:	15 Mar 2011 14:07
  Last modified:	08 Apr 2024 18:44
  URI:	https://strathprints.strath.ac.uk/id/eprint/28009