Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Public relations

Miller, David (2009) Public relations. In: The Media: an introduction. 3rd ed. Longman. ISBN 9781405840361

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This chapter examines the rise of public relations as a philosophy and an industry and debates how to understand their increased importance in the era of neoliberalism. It notes the key importance of the state and business in disseminating and suppressing information as well as the countervailing tactics which are used by pressure groups and other activists. The chapter examines the relative success of various tactics and groups in managing the news and how this relates to the exercise of political and economic power. It points to contemporary developments in ownership and control of the media and promotional industries and argues that these tend to narrow the space for free debate. As corporate power both increases and is increasingly subject to challenge, the question of curbing 'promotional culture' is raised.

Item type: Book Section
ID code: 27855
Keywords: public relations, media, digitisation, distribution technologies, economic change, Europe, Political theory, Sociology
Subjects: Political Science > Political theory
Social Sciences > Sociology
Department: Faculty of Humanities and Social Sciences (HaSS) > School of Social Work and Social Policy > Sociology
Related URLs:
Depositing user: Miss Darcy Spiller
Date Deposited: 12 Oct 2010 10:03
Last modified: 17 Jul 2013 13:38
URI: http://strathprints.strath.ac.uk/id/eprint/27855

Actions (login required)

View Item