Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

Public relations

Miller, David (2009) Public relations. In: The Media: an introduction. 3rd ed. Longman. ISBN 9781405840361

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This chapter examines the rise of public relations as a philosophy and an industry and debates how to understand their increased importance in the era of neoliberalism. It notes the key importance of the state and business in disseminating and suppressing information as well as the countervailing tactics which are used by pressure groups and other activists. The chapter examines the relative success of various tactics and groups in managing the news and how this relates to the exercise of political and economic power. It points to contemporary developments in ownership and control of the media and promotional industries and argues that these tend to narrow the space for free debate. As corporate power both increases and is increasingly subject to challenge, the question of curbing 'promotional culture' is raised.