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Geographical co-location, social networks and inter-firm marketing co-operation : the case of the salmon industry

Felzensztein, C. and Gimmon, E. and Carter, S.L. (2010) Geographical co-location, social networks and inter-firm marketing co-operation : the case of the salmon industry. Long Range Planning, 43 (5-6). 675–690. ISSN 0024-6301

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    Abstract

    This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers

    Item type: Article
    ID code: 27639
    Keywords: SMEs, small and medium enterprise, Scotland, Chile, Salmon, social networks, Commerce
    Subjects: Social Sciences > Commerce
    Department: Strathclyde Business School > Hunter Centre For Entrepreneurship
    Related URLs:
    Depositing user: Miss Carol Ann Balloch
    Date Deposited: 07 Oct 2010 09:56
    Last modified: 16 Feb 2013 10:25
    URI: http://strathprints.strath.ac.uk/id/eprint/27639

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