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Expert provision, client need, or customer want? : Some complexities involved in providing entrepreneurship education

Cooper, B. (2007) Expert provision, client need, or customer want? : Some complexities involved in providing entrepreneurship education. In: Institute for Small Business & Enterprise Conference, 2007-11-01.

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Abstract

This paper offers some empirical evidence that suggests a need for a holistic approach to decision-making regarding presentational options on the part of those attempting to facilitate entrepreneurship education. The paper discusses the findings of research which addressed approaches to learning revealed by entrepreneurship students undertaking elective classes within an established Scottish university and highlights some important issues for those attempting to facilitate entrepreneurship education.