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Drivers of engagement: the effects of pre-visit attributes on active consumption of museum experience

Taheri, Babak and Thompson, K.J. (2010) Drivers of engagement: the effects of pre-visit attributes on active consumption of museum experience. In: ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts, 2010-07-05 - 2010-07-06. (Unpublished)

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Abstract

This poster shows the effects of pre-visit attributes on active consumption of museum experience.