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Drivers of engagement: the effects of pre-visit attributes on active consumption of museum experience

Taheri, Babak and Thompson, K.J. (2010) Drivers of engagement: the effects of pre-visit attributes on active consumption of museum experience. In: ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts, 2010-07-05 - 2010-07-06, Glasgow, UK. (Unpublished)

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Abstract

This poster shows the effects of pre-visit attributes on active consumption of museum experience.

Item type: Conference or Workshop Item (Poster)
ID code: 27338
Keywords: museum, drivers of engagement, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 10 Sep 2010 09:37
Last modified: 22 May 2015 09:41
URI: http://strathprints.strath.ac.uk/id/eprint/27338

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