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The effects of pre-visit attributes on active consumption of museums experience

Taheri, Babak and Thompson, K.J. (2010) The effects of pre-visit attributes on active consumption of museums experience. In: European Association for Consumer Research Conference, 2010-06-30 - 2010-07-03, London, UK.

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Abstract

Paper focuses on the effects of pre-visit attributes on active consumption of museums experience.

Item type: Conference or Workshop Item (Paper)
ID code: 27337
Keywords: museums, tourism, cultural tourism, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 14 Sep 2010 14:12
Last modified: 17 Jul 2013 16:00
URI: http://strathprints.strath.ac.uk/id/eprint/27337

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