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The strategy and identity relationship: towards a processual understanding

Sillince, John and Simpson, Barbara (2010) The strategy and identity relationship: towards a processual understanding. In: The Globalization of Strategy Research. Advances in strategic management, 27 . Emerald Group Publishing Limited, Bingley, pp. 111-143. ISBN 9781849508988

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The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorisation proposed in this chapter presents rhetoric as the means by which the 'strategy work' of reimagining future options and the 'identity work' of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest scholars will be better able to develop theoretically integrated, empirically grounded, and globally relevant studies of strategy.

Item type: Book Section
ID code: 26958
Keywords: strategy research , globalization, competitive advantage, Management. Industrial Management
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Strategy and Organisation
Depositing user: Ms Hilde Ann Quigley
Date Deposited: 06 May 2011 11:53
Last modified: 21 May 2015 19:15

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