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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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The strategy and identity relationship: towards a processual understanding

Sillince, John and Simpson, Barbara (2010) The strategy and identity relationship: towards a processual understanding. In: The Globalization of Strategy Research. Advances in strategic management, 27 . Emerald Group Publishing Limited, Bingley, pp. 111-143. ISBN 9781849508988

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Abstract

The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorisation proposed in this chapter presents rhetoric as the means by which the 'strategy work' of reimagining future options and the 'identity work' of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest scholars will be better able to develop theoretically integrated, empirically grounded, and globally relevant studies of strategy.