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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

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The strategy and identity relationship: towards a processual understanding

Sillince, John and Simpson, Barbara (2010) The strategy and identity relationship: towards a processual understanding. In: The Globalization of Strategy Research. Advances in strategic management, 27 . Emerald Group Publishing Limited, Bingley, pp. 111-143. ISBN 9781849508988

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Abstract

The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorisation proposed in this chapter presents rhetoric as the means by which the 'strategy work' of reimagining future options and the 'identity work' of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest scholars will be better able to develop theoretically integrated, empirically grounded, and globally relevant studies of strategy.