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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election

Norris, P. and Curtice, J.K. (2008) Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election. Journal of Information Technology and Politics, 4 (4). pp. 3-13. ISSN 1933-1681

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Abstract

To date the Internet has apparently had limited impact on changing 'politics as usual' in election campaigns. Parties often fail to make imaginative use of the medium, while relatively few people use it to acquire information about an election. However, while it may be the case that only political activists use the Internet to acquire information about an election, these activists may then disseminate that information more widely because they are particularly likely to discuss the election with their fellow citizens. We find evidence that such a two-step flow of information may well have occurred during the 2005 British election.