Norris, P. and Curtice, J.K. (2008) Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election. Journal of Information Technology and Politics, 4 (4). pp. 3-13. ISSN 1933-1681Full text not available in this repository. (Request a copy from the Strathclyde author)
To date the Internet has apparently had limited impact on changing 'politics as usual' in election campaigns. Parties often fail to make imaginative use of the medium, while relatively few people use it to acquire information about an election. However, while it may be the case that only political activists use the Internet to acquire information about an election, these activists may then disseminate that information more widely because they are particularly likely to discuss the election with their fellow citizens. We find evidence that such a two-step flow of information may well have occurred during the 2005 British election.
|Keywords:||internet, election campaigns, two-step information flows, Political science (General), Computer Science(all), Sociology and Political Science, Social Sciences(all), Public Administration|
|Subjects:||Political Science > Political science (General)|
|Department:||Faculty of Humanities and Social Sciences (HaSS) > School of Government and Public Policy > Politics|
|Depositing user:||Catriona Mccallum|
|Date Deposited:||09 Aug 2010 10:54|
|Last modified:||15 Jul 2016 02:41|