Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election

Norris, P. and Curtice, J.K. (2008) Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election. Journal of Information Technology and Politics, 4 (4). pp. 3-13. ISSN 1933-1681

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

To date the Internet has apparently had limited impact on changing 'politics as usual' in election campaigns. Parties often fail to make imaginative use of the medium, while relatively few people use it to acquire information about an election. However, while it may be the case that only political activists use the Internet to acquire information about an election, these activists may then disseminate that information more widely because they are particularly likely to discuss the election with their fellow citizens. We find evidence that such a two-step flow of information may well have occurred during the 2005 British election.