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Trust and forms of capital in business-to-business activities and relationships

Finch, J.H. and Wagner, B.A. and Hynes, N. (2010) Trust and forms of capital in business-to-business activities and relationships. Industrial Marketing Management, 39 (6). pp. 1019-1027. ISSN 0019-8501

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Abstract

The IMP group's ARA model, with its emphasis on interaction, captures social and economic dimensions of exchanges. We draw on it to compare three cases and assess how actors act in skilful and nuanced ways in mobilizing resources, given the very different norms of social and economic capital. We prioritize action ahead of structure and, given the inherent uncertainties that actors encounter in connection with resources, argue that trust is a cognitive and heuristic dimension of action, distinct from resources, actor-bonds and social capital. We conclude that for business practice, managers should be mindful that in order to trust others, they need to act in the distinct realms of social and economic capital, tempting though it is to interpret and measure the costs of actions economically

Item type: Article
ID code: 26584
Keywords: ARA model, social capital, economic capital, trust, heuristic, Marketing. Distribution of products, Management. Industrial Management, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 09 Sep 2010 16:37
    Last modified: 05 Sep 2014 05:48
    URI: http://strathprints.strath.ac.uk/id/eprint/26584

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