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A study into advertising on JANET

McDonald, D.M. and Breslin, C. (2001) A study into advertising on JANET. [Report]

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Abstract

Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.

Item type: Report
ID code: 2657
Keywords: janet, joint academic network, advertising, marketing, electronic marketing, e-commerce, Electronic computers. Computer science
Subjects: Science > Mathematics > Electronic computers. Computer science
Department: Professional Services > Learning Services
Professional Services > Centre for Academic Practice and Learning Enhancement (CAPLE)
Depositing user: Strathprints Administrator
Date Deposited: 01 Mar 2007
Last modified: 27 Mar 2015 08:14
URI: http://strathprints.strath.ac.uk/id/eprint/2657

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