Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

A study into advertising on JANET

McDonald, D.M. and Breslin, C. (2001) A study into advertising on JANET. [Report]

[img]
Preview
PDF (strathprints002657.pdf)
strathprints002657.pdf

Download (42kB) | Preview

Abstract

Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.