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A study into advertising on JANET

McDonald, D.M. and Breslin, C. (2001) A study into advertising on JANET. [Report]

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    Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.

    Item type: Report
    ID code: 2657
    Keywords: janet, joint academic network, advertising, marketing, electronic marketing, e-commerce, Electronic computers. Computer science
    Subjects: Science > Mathematics > Electronic computers. Computer science
    Department: Professional Services > Learning Services
    Professional Services > Centre for Academic Practice and Learning Enhancement (CAPLE)
    Related URLs:
      Depositing user: Strathprints Administrator
      Date Deposited: 01 Mar 2007
      Last modified: 05 Oct 2012 12:52

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