Picture of flying drone

Award-winning sensor signal processing research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers involved in award-winning research into technology for detecting drones. - but also other internationally significant research from within the Department of Electronic & Electrical Engineering.

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Branding in the United Kingdom public library service

Hood, D. and Henderson, K. (2005) Branding in the United Kingdom public library service. New Library World, 106 (1/2). ISSN 0307-4803

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

To provide an overview of branding activity in the UK public library service. A review of branding literature was undertaken. The primary research was conducted over a four-week period and consisted of a questionnaire survey distributed to heads of services in order to gain data regarding branding of the service. The research indicated that heads of service do give consideration to branding in their marketing plans. Branding properly planned and developed may be one way in which the public library service can raise its image and allow employees to take ownership of the service.