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Branding in the United Kingdom public library service

Hood, D. and Henderson, K. (2005) Branding in the United Kingdom public library service. New Library World, 106 (1/2). ISSN 0307-4803

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Abstract

To provide an overview of branding activity in the UK public library service. A review of branding literature was undertaken. The primary research was conducted over a four-week period and consisted of a questionnaire survey distributed to heads of services in order to gain data regarding branding of the service. The research indicated that heads of service do give consideration to branding in their marketing plans. Branding properly planned and developed may be one way in which the public library service can raise its image and allow employees to take ownership of the service.

Item type: Article
ID code: 2644
Keywords: branding, public libraries, marketing, Marketing. Distribution of products, Library and Information Sciences
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Hunter Centre For Entrepreneurship
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 01 Mar 2007
    Last modified: 04 Sep 2014 13:02
    URI: http://strathprints.strath.ac.uk/id/eprint/2644

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