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Clubs and cliques in B2B markets : an empirical study

Shaw, E. and Wilson, J. and Grant, I. (2009) Clubs and cliques in B2B markets : an empirical study. In: Industrial Marketing and Purchasing, 2009-09-01, Marseille, France. (Unpublished)

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Abstract

As has become tradition now, the IMP Conference represents first and foremost a forum for friendly exchange of ideas and information between researchers in the field. Empirically-based studies also traditionally form the foundations of the IMP approach, paving the way for conceptual development in the area of interaction, relationships and networks in BtoB markets. Since the very first IMP conference in Manchester in 1983, the IMP network of researchers has grown from just a few to several hundred, spanning the continents. Today the IMP Conference is by far the world's leading conference in the field. approaching business exchange from an interactive perspective,.Contributions englobe marketing, purchasing, technological and management issues in a B2B and B2C context. The conference also includes special tracks handling subjacent issues such as sustainable development, market forms.

Item type: Conference or Workshop Item (Paper)
ID code: 26192
Keywords: marketing, B2B, B2C, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 04 Oct 2010 09:47
Last modified: 04 Oct 2012 17:39
URI: http://strathprints.strath.ac.uk/id/eprint/26192

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