Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01, Hungary.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the role and impact of business networks on marketing in the creative industries.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 26183 |
| Keywords: | business networks, marketing, creative industries, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 20 Sep 2010 16:07 |
| Last modified: | 04 Oct 2012 17:41 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/26183 |
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