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The role and impact of business networks on marketing in the creative industries: evidence from case study research

Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01, Hungary.

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Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.

Item type: Conference or Workshop Item (Paper)
ID code: 26183
Keywords: business networks, marketing, creative industries, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 20 Sep 2010 15:07
Last modified: 04 Oct 2012 16:41
URI: http://strathprints.strath.ac.uk/id/eprint/26183

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